Consumer Health Data Privacy Policy
Effective Date:
Vivly MD LLC respects the privacy of information concerning an individual’s health and healthcare.
This Consumer Health Data Privacy Policy describes how Vivly MD may collect, use, disclose, and protect consumer health data where applicable state privacy laws provide additional protections.
This policy supplements Vivly MD’s general Privacy Policy and HIPAA Notice of Privacy Practices.
1. Consumer Health Data We May Collect
Depending on the services requested, consumer health data may include:
- Health conditions, symptoms, medical history, and treatment information.
- Information provided through health assessments, questionnaires, or intake forms.
- Prescription and medication information.
- Laboratory testing information and results.
- Information concerning healthcare services requested or received.
- Treatment preferences and eligibility information.
- Information communicated to healthcare providers through the Vivly MD platform.
- Information reasonably necessary to coordinate telemedicine, laboratory, pharmacy, or related healthcare services.
Vivly MD collects consumer health data as reasonably necessary to provide requested services, operate the platform, comply with legal obligations, protect patients and the platform, and carry out other purposes disclosed to the consumer as permitted by applicable law.
2. Sources of Consumer Health Data
Consumer health data may be collected from:
- You directly, including through forms, questionnaires, intake processes, communications, and the patient platform.
- Licensed healthcare providers involved in your care.
- Laboratories involved in services requested by or provided to you.
- Licensed pharmacy partners involved in prescription fulfillment.
- Service providers supporting requested healthcare or platform services.
- Other sources where permitted or required by applicable law.
3. How Consumer Health Data May Be Used
Where permitted by applicable law, consumer health data may be used to:
- Provide and coordinate requested healthcare services.
- Determine service or treatment eligibility.
- Facilitate communication with licensed healthcare providers.
- Facilitate laboratory testing.
- Facilitate lawful prescription fulfillment.
- Maintain patient and service records.
- Provide customer and patient support.
- Protect against fraud, misuse, security threats, or unlawful activity.
- Operate, maintain, and improve Vivly MD services.
- Comply with legal, regulatory, licensing, and professional obligations.
4. Sharing of Consumer Health Data
Vivly MD may disclose consumer health data where reasonably necessary to provide services requested by the consumer or where otherwise permitted or required by applicable law.
Categories of consumer health data that may be shared include:
- Health assessment and intake information.
- Treatment-related information.
- Prescription and medication information.
- Laboratory information.
- Information necessary to coordinate requested healthcare services.
- Other consumer health data reasonably necessary to provide or support requested services.
Recipients may include:
- Licensed healthcare providers involved in the patient’s care.
- Licensed pharmacy partners involved in prescription fulfillment.
- Laboratories involved in requested testing or related services.
- Technology and service providers processing information on Vivly MD’s behalf and subject to applicable contractual, privacy, security, or confidentiality requirements.
- Government authorities, regulators, courts, or other parties where disclosure is permitted or required by applicable law.
Sale of Consumer Health Data
Vivly MD does not sell consumer health data as the term “sale” is defined under applicable consumer health privacy laws.
5. Consumer Health Data Rights
Depending on applicable state law, consumers may have the right to:
- Confirm whether Vivly MD collects or processes consumer health data concerning them.
- Access consumer health data maintained about them.
- Request correction of inaccurate consumer health data.
- Request deletion of certain consumer health data.
- Withdraw consent for certain future collection or sharing of consumer health data.
- Obtain information concerning certain third parties or affiliates with whom consumer health data has been shared.
- Appeal certain decisions regarding privacy requests where applicable law provides an appeal right.
These rights may be subject to exceptions or limitations under applicable law, including medical-record retention, healthcare, regulatory, security, fraud-prevention, and other legal requirements.
How to Exercise Consumer Health Data Rights
Requests may be submitted to:
Vivly MD LLC
Privacy Officer
info@vivlymd.com
Vivly MD may request information reasonably necessary to verify the identity of the individual submitting the request.
Consumers are not required to create a new account solely to submit a privacy request.
Vivly MD will respond within the timeframe required by applicable law.
Authorized Representatives
Where permitted by applicable law, an individual may authorize another person to submit a privacy request on their behalf.
Vivly MD may request documentation reasonably necessary to verify the representative’s identity and authority.
Withdrawal of Consent
Where Vivly MD relies upon consent for the collection or sharing of consumer health data, the consumer may withdraw that consent for future collection or sharing by contacting:
info@vivlymd.com
Withdrawal will not affect processing that was lawful before consent was withdrawn.
Deletion Requests
Where applicable law provides a deletion right, Vivly MD will process authenticated deletion requests in accordance with applicable legal requirements.
Where required by applicable law, deletion requests will also be addressed with applicable processors, service providers, or other recipients of the consumer health data.
Certain information may continue to be retained where required or permitted by medical-record retention laws, healthcare regulations, legal obligations, security requirements, fraud-prevention requirements, or other applicable law.
Appeals
Where applicable law provides a right to appeal a decision concerning a consumer health data request, appeals may be submitted to:
info@vivlymd.com
Please include:
Privacy Request Appeal
in the subject line.
6. Consumer Health Data Security
Security
Vivly MD maintains administrative, technical, and physical safeguards designed to protect consumer health data from unauthorized access, use, disclosure, alteration, or destruction.
Access to consumer health data is limited to individuals and service providers with an appropriate clinical, operational, legal, or business need.
7. Changes to the Consumer Health Data Policy
Changes to This Policy
Vivly MD may update this Consumer Health Data Privacy Policy as applicable laws, services, or data practices change.
Where required by applicable law, Vivly MD will provide appropriate notice and obtain any required consent before materially changing the collection, use, or sharing of consumer health data.
The current version and effective date will remain publicly available on this page.
